Swiss Miss in July

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Swiss Miss in July ~

Hot chocolate sales dip in the summer, so this July, Santa and his elves take to the beach to promote hot chocolate in the new old-fashioned way: Swiss Miss’s new line of iced chocolate.

Santa Claus is coming to town (early)

In the weeks leading up to the event, summer-themed Santa ads appear on the beaches of Jersey Shore, Myrtle Beach, and Panama City Beach.

Dashing to the sand

Then, Swiss Miss posts on socials that according to NORAD’s Santa tracker, Santa is bizarrely leaving the North Pole in the middle of July and heading straight for the beaches of North America

Santa came to slay

Santa and his elves peruse each beach in Swiss Miss branded wetsuits, bikinis, and speedos, talking to beachgoers and encouraging them to try a cozy iced chocolate. Swiss Miss is on the scene interviewing them and posting it all to socials.